In this Eleventh episode of the IndieViews Series, we are going to chat with Matt C White a great and prolific musician, composer and songwriter from Brooklyn.
Only in 2018 Matt have released these projects:
Late & Wake
With his heavy psychedelic band
The self titled Debut “Grandpa Jack“:
Matt C. White:
Wallow in the Hollow:
“wallow in the hollow is an expansive and colourful passage through the forest we all forgot we grew up in. Boasting a fat bag of folk tricks Wallow In The Hollow takes listeners along an eerily familiar trail of tribulations through the voices of guitar, mandolin, bass, slide, stomps, claps and soulfully layered vocals.” ImMusicMag
and the EP called Rose Door:
With Dead Seconds:
The sophomore EP The Ground:
Are you self-taught or have you studied music? You think is important studying music to be a Pro?
I took lessons when I was younger but not for reading music or being classically trained or anything. I was also in my high school jazz band.
Can you describe the process you go through when you are writing a song? What inspires you to write?
Nowadays, I get a lot of my songs from my voice memos. Ill hum, whistle, or just kind of freestyle a tune and that will end up being the genesis for a song.
Album/Ep/Singles any favorite way to release your music? and why?
I like listening to full albums, especially when the artist has really tried to curate a journey.
How do you plan an album production and his release?
Lately I’ve been doing most of my mixing and I have some go to people for mastering. As far as release, I just wing it :).
When you release an album how much is important for you the tracklist? And the time between the tracks?
Of course! it has to flow! especially with a wallow in the hollow. I definitely wanted it to feel very cohesive.
Do you produce your records by yourself or do you prefer to have some extra ears or a producer to guide you?
I produce it myself.
Did you record your music in a rented professional studio, home studio or in any other way?
Are your records only digital or also physically distributed?
Most are only digital, but Grandpa Jack released our first record on yellow vinyl as well!
What types of promotion and marketing have you found to work best for an independent artist?
“White performed, recorded, produced, and mixed every track on wallow In the hollow. So, every stomp, every clap, and every drunken slide guitar is pure Matt C. White.”
There are some music industry analysts who argue that the CD is dying. What percentage of your sales are physical CDs and what percentage of your sales are in other forms (e.g. online)? Do you see that changing significantly in the future?
How do you normally promote your latest releases? Do you use only social networks or also other ways?
Do you use Facebook/Twitter/Instagram sponsored post for promotion? You think could be they helpful?
No I don’t. For the amount of money I make off of sales its hard to justify the extra money.
Have you a mailing list? You think is a “must have” as most people in the music business said?
My labels have mailing lists.
Have you a favorite way to distribute your album?
“From the whimsy of “Oath” to the boot-stomping angst of “Don’t Look Over Your Shoulder,” or the chain gang cadence of “Lost On The Way”, each song stands on its own. Each song is discernibly different from any before or after, yet every one works together to serve the whole. It’s not just solid songwriting, it’s the stuff albums are meant to be made of.
I play almost exclusively in drop D. I think I got turned on to that playing fingerstyle blues stuff and just kinda never turned back. Sometimes I’ll play in dadgad or even open D minor. My latest jam is drop D with a capo on the second fret but only covering the lowest four strings. It’s makes this cool open E tuning with the top 2 strings be open and ringy. I’ve been digging that lately
All my electrics are things that I’ve Frankensteined together or built from scratch.
For electric I play Ernie ball skinny top heavy bottoms.
I started out without a pick when I was 10 and so I really love finger picking.
Listen to Matt’s Music on our Spotify Playlist with the other IndieView’s Artists and don’t forget to follow and share it.